So, just who are we? Hmm.

We’re a group of kilt wearing geeks hacking away at finding better solutions to real everyday problems. We emphasize, REAL, everyday problems.

It’s unlikely, that you will find us creating a new superconducting material or designing a more efficient rocket engine. It isn’t that we don’t think these are noble pursuits. It just isn’t technology that affects us daily.

Now, on the other hand, if you asked us to find better ways to shop for groceries, locate entertainment for your family, remind you of pickup and drop off times, or manage the general chaos of your home, then we are very interested.

We’re like many of you, parents who struggle to find time for our daily activities and we love anything that helps us shave a few minutes here and there. After all, wouldn’t you rather spend your time with your family?

Larry Wall, a programmer that created a scripting language called Perl, outlined three virtues of programmers along with Randal L. Schwartz and Tom Christiansen.

  1. Laziness – The quality that makes you go to great effort to reduce overall energy expenditure. It makes you write labor-saving programs that other people will find useful, and document what you wrote so you don’t have to answer so many questions about it.
  2. Impatience – The anger you feel when the computer is being lazy. This makes you write programs that don’t just react to your needs, but actually anticipate them. Or at least pretend to.
  3. Hubris – Excessive pride, the sort of thing Zeus zaps you for. Also the quality that makes you write (and maintain) programs that other people won’t want to say bad things about.

It’s an interesting list that we feel strongly connected to. Is it strange that we would tell our customers that we embrace laziness? Maybe, but why would we want to waste time doing a repetitive task that we could automate? Wouldn’t this give us… and you more time for more noble pursuits?

We are inspired by the Stickley brothers as well. The Stickley brothers helped lead the Arts and Crafts movement. Their Flemish motto of “Als Ik Kan” loosely translates – “To the best of my ability”.

We may not have reached greatness yet, but we constantly strive for that end. Trust us to be a helpful partner, but don’t say we didn’t warn you about the kilts. :)